1. Personal Information We Collect

We collect personal information depending on how you interact with our Services.

Information You Provide Directly

When you place an order, create an account, subscribe to communications, or contact us, we may collect:

Full name
Billing and shipping address
Email address
Phone number
Payment confirmation details
Account credentials
Purchase history
Product preferences
Customer support communications
Product reviews and submitted content

Information Collected Automatically

When you browse or use our Services, we may automatically collect:

IP address
Browser type and version
Device identifiers
Operating system
Referral URLs
Pages viewed
Shopping cart activity
Website interaction data
Session information
Approximate geolocation information
Network connection information

This information may be collected through cookies, pixels, analytics tools, and similar tracking technologies.

Information Received From Third Parties

We may receive information from:

Shopify
Payment processors
Shipping and fulfillment partners
Fraud prevention providers
Marketing and advertising platforms
Analytics providers
Social media integrations
Other business partners and service providers

2. How We Use Your Information

We use your personal information for legitimate business purposes, including:

Providing Products and Services

We use personal information to:

Process orders and payments
Fulfill shipments
Manage returns and exchanges
Maintain customer accounts
Provide customer support
Personalize shopping experiences
Send transactional notifications

Marketing & Advertising

We may use your information to:

Send promotional emails or SMS messages
Display targeted advertising
Recommend products based on browsing or purchase history
Measure advertising effectiveness
Improve marketing campaigns

You may unsubscribe from marketing communications at any time.

Security & Fraud Prevention

We use information to:

Detect fraudulent or malicious activity
Authenticate accounts
Secure transactions
Prevent unauthorized access
Protect our customers and business

Analytics & Site Improvement

We use information to:

Understand customer behavior
Improve website performance
Optimize user experience
Develop new features and services

Legal Compliance

We may process personal information to:

Comply with legal obligations
Respond to lawful requests
Enforce agreements and policies
Resolve disputes
Protect our legal rights

3. Cookies & Tracking Technologies

We use cookies and similar technologies to improve functionality, analytics, advertising, and user experience.

Types of Cookies We Use

Essential Cookies

Required for:

Shopping cart functionality
Checkout
Security
Account login

Performance & Analytics Cookies

Used to:

Measure website traffic
Analyze user behavior
Improve website performance

Advertising & Marketing Cookies

Used to:

Deliver personalized advertising
Build custom audiences
Measure advertising effectiveness

Managing Cookies

You may manage cookie preferences through:

Browser settings
Device privacy settings
Consent banners
Global Privacy Control (GPC) signals are supported

Please note that disabling cookies may impact certain website functionality.

For additional information regarding Shopify cookies, visit:

Shopify Cookie Policy

4. How We Share Personal Information

We do not sell personal information for monetary compensation. However, some advertising or analytics activities may qualify as “sharing” under applicable privacy laws.

We may disclose personal information to:

Service Providers

Including:

Shopify
Payment processors
Shipping carriers
Cloud hosting providers
IT and security providers
Analytics services
Email and SMS marketing platforms
Customer support providers

Advertising & Marketing Partners

We may share information with advertising and marketing partners to provide targeted advertisements and measure campaign performance.

This may include:

Meta/Facebook
Google
TikTok
Shopify advertising services
Pinterest

These third parties process data according to their own privacy policies.

Corporate Affiliates & Business Transfers

We may share information:

Within our corporate group
During mergers or acquisitions
During asset sales or restructuring
In bankruptcy proceedings

Legal & Regulatory Authorities

We may disclose information when necessary to:

Comply with the law
Respond to subpoenas or court orders
Investigate fraud or abuse
Protect our legal rights

5. Relationship With Shopify

Our store is hosted by Shopify, which provides the ecommerce platform that powers our Services.

Shopify may collect and process personal information in connection with your use of our Site and other Shopify-powered stores. Shopify may process personal information outside your country of residence.

To learn more about Shopify’s privacy practices, visit:

Shopify Consumer Privacy Policy

To manage Shopify privacy requests, visit:

Shopify Privacy Portal

6. Your Privacy Rights (GDPR, CCPA, CPRA & Other U.S. State Laws)

Depending on your jurisdiction, you may have the following rights:

Right to Access / Know

Request access to the personal information we hold about you.

Right to Delete

Request deletion of your personal information.

Right to Correct

Request correction of inaccurate personal information.

Right to Data Portability

Request a copy of your personal information in a portable format.

Right to Opt-Out of Targeted Advertising

You may request that we stop processing or sharing your information for targeted advertising purposes.

We honor applicable Global Privacy Control (GPC) signals where legally required.

Learn more about GPC here:

Global Privacy Control

Right to Withdraw Consent

Where processing is based on consent, you may withdraw consent at any time.

Right to Restrict Processing

In certain jurisdictions, you may request restriction of specific processing activities.

Right to Appeal

You may appeal our response to privacy requests where applicable by law. We will not discriminate against you for exercising privacy rights.

7. Data Retention

We retain personal information only as long as necessary to:

Provide Services
Maintain records
Comply with legal obligations
Resolve disputes
Enforce agreements

Retention periods vary depending on the type of information and applicable legal requirements.

8. Data Security

We implement commercially reasonable safeguards designed to protect personal information, including:

SSL encryption
Secure payment processing
Access controls
Fraud monitoring
Secure hosting infrastructure

However, no method of transmission or storage is completely secure.

9. International Data Transfers

Your information may be transferred to and processed in countries outside your country of residence, including the United States.

Where required, we rely on recognized transfer safeguards, including:

Standard Contractual Clauses (SCCs)
Equivalent UK/EU transfer mechanisms
Other legally approved safeguards

10. Children’s Privacy

Our Services are not intended for children under the age of 13 or the age of majority in applicable jurisdictions.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove the information.

11. Third-Party Websites & Links

Our Site may contain links to third-party websites, platforms, or social media services.

We are not responsible for:

Third-party privacy practices
Third-party security measures
Content or accuracy of external websites

We encourage you to review third-party privacy policies before sharing information.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

Legal or regulatory changes
Operational updates
New technologies
Changes to our Services or practices

We will post updates on this page and revise the “Last Updated” date accordingly.

13. Contact Information

Mellow Medium

Email: support@mellowmedium.com

Website: Mellow Medium

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us using the information above.